The number of smartphone users worldwide can surpass a pair of billion in 2016, per new figures from eMarketer—after nearly obtaining there in 2015. Next year, there'll be over one.91 billion smartphone users across the world, a figure that may increase another twelve.6% to close a pair of.16 billion in 2016.
For the primary time, over one-quarter of the world population can use smartphones in 2015, and by 2018, eMarketer estimates, over common fraction of shoppers worldwide, or over a pair of.56 billion individuals, will do so. That 2018 figure conjointly represents over half—51.7%—of all itinerant users, which means that feature phones can have finally become a minority within the telecommunications world.
Inexpensive smartphones ar gap new opportunities for selling and commerce in rising markets wherever several shoppers antecedently had no access to the net. Meanwhile, in mature, established markets, smartphones ar quickly shifting the paradigm for shopper media usage and impressing the necessity for marketers to become a lot of mobile-centric.
eMarketer’s latest mobile user forecast additional nineteen new countries, delivery the full to 41—including our 1st estimates for a person countries within the geographic region and continent. additionally, we have a tendency to considerably enlarged our coverage of states in geographic area, Central and jap Europe, and geographical region.
On a country-by-country basis, here ar year-by-year different milestones eMarketer expects throughout its forecast period:
2014: China can high five hundred million smartphone users for the primary time.
2015: Russia can surpass Japan because the fourth-largest smartphone user population.
2016: Asian country can exceed two hundred million smartphone users, topping the U.S.A. because the world’s second-largest smartphone market.
2017: The U.S.A. can surpass two hundred million smartphone users, or nearly sixty fifth of the country’s total population.
2018: land can pass a hundred million smartphone users, firmly established because the fourth-largest smartphone user population.
Following ar the highest twenty five countries worldwide graded by smartphone users in 2014, per eMarketer estimates.
Top twenty five Countries, graded by Smartphone Users, 2013-2018 (millions)
eMarketer bases all of its forecasts on a multipronged approach that focuses on each worldwide and native trends within the economy, technology and population, along side company-, product-, country- and demographic-specific trends, and trends in specific shopper behaviors. we have a tendency to analyze quantitative and qualitative information from a spread of analysis companies, government agencies, media shops and company reports, coefficient each bit of knowledge supported methodology and soundness.
In addition, each component of every eMarketer forecast fits among the larger matrix of all its forecasts, with constant assumptions and general framework wont to project figures in a very wide range of areas. Regular re-evaluation of every forecast suggests that those assumptions and framework ar perpetually updated to mirror new market developments and different trends.